OpenAI reveals how people use ChatGPT

PLUS: xAI launches Grok 4 Fast beta & AI startup creates podcasts for $1 each. Gemini tops iPhone App Store rankings, Amazon Zoox debuts Vegas robotaxi service.

In today’s agenda:

1️⃣ OpenAI publishes largest ChatGPT usage study analyzing 1.5 million conversations from 700M weekly users

2️⃣ xAI launches Grok 4 Fast with 10x speed boost while laying off 500 data annotation workers

3️⃣ Inception Point AI produces 3,000 weekly episodes using 50+ AI personalities at $1 per episode

  • Google Gemini overtakes ChatGPT as top free iPhone app with Nano Banana driving 500M+ image edits

  • Amazon Zoox enters robotaxi market with Vegas Strip launch using radical vehicle design

MAIN AI UPDATES / 15th September 2025

🤖 OpenAI reveals how people use ChatGPT 🤖
Largest consumer AI study shows demographic gaps shrinking and economic value creation.

OpenAI reveals how people use ChatGPT through the largest analysis of consumer AI usage ever conducted, studying 1.5 million conversations from 700 million weekly active users. The National Bureau of Economic Research study shows gender gaps have nearly closed, with feminine names rising from 37% to 52% of users between January 2024 and July 2025. Three-quarters of conversations focus on practical guidance, information seeking, and writing, with 30% being work-related and 70% personal use. The research demonstrates that ChatGPT creates economic value through both productivity gains and personal benefits often unmeasured by traditional GDP metrics.

🤖 xAI launches Grok 4 Fast beta 🤖
Elon Musk's xAI rolls out speed-optimized model while restructuring operations.

xAI launches Grok 4 Fast beta delivers up to 10x faster responses than standard Grok 4 through optimized processing that trades creative capabilities for speed. Available now in early access beta via the Grok web interface, users can enable it through Subscription settings. This represents a significant performance leap in xAI's model lineup, focusing on rapid response times for simpler tasks. Meanwhile, the company has reportedly laid off a third of its data annotation team (around 500 workers) as it pivots toward expanding its specialized AI tutor division, signaling strategic shifts in operational focus.

🎙️ AI startup creates podcasts for $1 each 🎙️
Former Wondery executive's company produces thousands of episodes using AI personalities.

AI startup creates podcasts for $1 each through Inception Point AI, which produces episodes using over 50 AI personalities with names like Claire Delish (food expert) and Nigel Thistledown (gardening). The company creates 3,000 episodes weekly across its Quiet Please Podcast Network, taking roughly one hour from concept to broadcast using 184 custom AI agents. With audiences as small as 20 listeners generating profit through programmatic advertising, the startup has achieved 10 million downloads since September 2023. CEO Jeanine Wright, former Wondery COO, believes "We believe that in the near future half the people on the planet will be AI, and we are the company that’s bringing those people to life.”

INTERESTING TO KNOW

📱 Gemini tops iPhone App Store rankings 📱

Google Gemini has overtaken ChatGPT and Meta's Threads to become the #1 free app on the US App Store, driven by its viral Nano Banana image editing feature. Between August 26 and September 9, Gemini gained 23 million new users while Nano Banana powered over 500 million edits. The tool maintains character likeness while supporting style transfers, with free users getting 100 daily image generations and subscribers accessing up to 1,000.

🚗 Amazon Zoox debuts Vegas robotaxi service 🚗

Amazon Zoox has officially entered the competitive robotaxi market with its launch on the Las Vegas Strip, offering free rides through select parts of the city. The service features Zoox's radical vehicle design where passengers sit facing each other rather than in traditional car layouts, representing a purpose-built approach to autonomous transportation. This launch marks a significant milestone for Amazon's autonomous vehicle ambitions as it competes with Waymo's market dominance.

H-FARM EVENTS ON AI

Club AI @ H-FARM Campus - September 18, 6:00 PM

H-FARM’s AI Club is a monthly community meetup that brings up to 500 people together to cut through the AI noise with real news, real cases, real debate.

On stage this edition:

  • Diego Pizzocaro (CEO, H-FARM AI): the latest AI news but mixed with our comments, perspectives and your questions.

  • Luca Pezzullo (President, Order of Psychologists of Veneto Region): “AI & Consciousness: Illusion, Reality, and Risks.”

  • Enterprise Voice Agents (CISCO): what really works in large organizations - architecture, rollout, ROI with AI Voice tech.

Language: English (full session)

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